{"id":1534,"date":"2018-09-30T02:01:10","date_gmt":"2018-09-30T02:01:10","guid":{"rendered":"https:\/\/uoesterl.expressions.syr.edu\/?p=1534"},"modified":"2018-09-30T03:07:36","modified_gmt":"2018-09-30T03:07:36","slug":"everything-is-awesome-at-animal-logic","status":"publish","type":"post","link":"https:\/\/uoesterl.expressions.syr.edu\/?p=1534","title":{"rendered":"Everything is Awesome at Animal Logic"},"content":{"rendered":"<h3>The Company<\/h3>\n<iframe  id=\"_ytid_77398\"  width=\"1170\" height=\"658\"  data-origwidth=\"1170\" data-origheight=\"658\" src=\"https:\/\/www.youtube.com\/embed\/B3I7oc61kTI?enablejsapi=1&autoplay=0&cc_load_policy=0&cc_lang_pref=&iv_load_policy=1&loop=0&modestbranding=0&rel=1&fs=1&playsinline=0&autohide=2&theme=dark&color=red&controls=1&\" class=\"__youtube_prefs__  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe>\n<p><span style=\"color: #000000\">(A look at some of the company&#8217;s work.)<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000\">In August of 2018, Australian visual effects (VFX) giant Animal Logic, a VFX studio that has done major work on The LEGO Movie, <span style=\"text-decoration: underline\"><a style=\"color: #000000;text-decoration: underline\" href=\"https:\/\/www.animallogic.com\/portfolio\/projects\/ggv2\/\" target=\"_blank\" rel=\"noopener\">Guardians of the Galaxy Vol. 2<\/a><\/span>, <span style=\"text-decoration: underline\"><a style=\"color: #000000;text-decoration: underline\" href=\"https:\/\/www.animallogic.com\/portfolio\/projects\/avengersageofultron\/\" target=\"_blank\" rel=\"noopener\">Avengers: Age of Ultron<\/a><\/span>, and <a style=\"color: #000000;text-decoration: underline\" href=\"https:\/\/www.animallogic.com\/portfolio\/projects\/avengersageofultron\/\" target=\"_blank\" rel=\"noopener\">other major Hollywood blockbusters<\/a> (&#8220;ALE Projects&#8221;, 2018; &#8220;Guardians,&#8221; 2018; &#8220;Avengers,&#8221; 2018), <a href=\"https:\/\/www.animallogic.com\/animal-logic\/news\/truant-pictures-launches\/\" target=\"_blank\" rel=\"noopener\">announced the launch of Truant Pictures<\/a>, a subsidiary production company focused on live-action genre films produced in collaboration with emerging Australian talent (Hipes, 2018; &#8220;Truant Pictures Launches,&#8221; 2018).\u00a0 Overseen by Animal Logic CEO Zareh Nalbandian but run by his son, Toby Nalbandian, and producing partner Greg Schmidt, the new production company\u00a0 hopes to produce two films a year with budgets between $3-10 million, and they already have a number of films in development (&#8220;ALE Our People,&#8221; 2018; Groves, 2018; Kroll, 2018).\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id='gallery-1' class='gallery galleryid-1534 gallery-columns-3 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"233\" height=\"233\" src=\"https:\/\/uoesterl.expressions.syr.edu\/wp-content\/uploads\/2018\/09\/ZN-headshot.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-1564\" srcset=\"https:\/\/uoesterl.expressions.syr.edu\/wp-content\/uploads\/2018\/09\/ZN-headshot.jpg 233w, https:\/\/uoesterl.expressions.syr.edu\/wp-content\/uploads\/2018\/09\/ZN-headshot-150x150.jpg 150w, https:\/\/uoesterl.expressions.syr.edu\/wp-content\/uploads\/2018\/09\/ZN-headshot-230x230.jpg 230w\" sizes=\"(max-width: 233px) 100vw, 233px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-1564'>\n\t\t\t\tZareh Nalbandian:\nCEO and Producer\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"233\" height=\"233\" src=\"https:\/\/uoesterl.expressions.syr.edu\/wp-content\/uploads\/2018\/09\/TN-1.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-1563\" srcset=\"https:\/\/uoesterl.expressions.syr.edu\/wp-content\/uploads\/2018\/09\/TN-1.jpg 233w, https:\/\/uoesterl.expressions.syr.edu\/wp-content\/uploads\/2018\/09\/TN-1-150x150.jpg 150w, https:\/\/uoesterl.expressions.syr.edu\/wp-content\/uploads\/2018\/09\/TN-1-230x230.jpg 230w\" sizes=\"(max-width: 233px) 100vw, 233px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-1563'>\n\t\t\t\tToby Nalbandian:\nVP of Development and Production, Truant Pictures\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img width=\"233\" height=\"233\" src=\"https:\/\/uoesterl.expressions.syr.edu\/wp-content\/uploads\/2018\/09\/GS.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-1562\" srcset=\"https:\/\/uoesterl.expressions.syr.edu\/wp-content\/uploads\/2018\/09\/GS.jpg 233w, https:\/\/uoesterl.expressions.syr.edu\/wp-content\/uploads\/2018\/09\/GS-150x150.jpg 150w, https:\/\/uoesterl.expressions.syr.edu\/wp-content\/uploads\/2018\/09\/GS-230x230.jpg 230w\" sizes=\"(max-width: 233px) 100vw, 233px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-1562'>\n\t\t\t\tGreg Schmidt:\nVP of Development and Production, Truant Pictures\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000\">According to Toby Nalbandian, the company is very optimistic. In an interview with Australian based publication <a href=\"https:\/\/www.if.com.au\/animal-logic-launches-genre-production-label-with-global-remit\/\" target=\"_blank\" rel=\"noopener\">Inside Film Magazine<\/a>, Toby said that Truant \u201c[has] the capacity to put more projects into development\u201d because of their unique ability to \u201cbring a level of gap financing\u201d to their projects (Groves, 2018). \u201cWe are prepared to back ourselves,\u201d Toby tells the magazine, \u201cIt is a game of averages and we will try to be prolific\u201d (Groves, 2018). While this may seem like a bold strategy for a company that specializes in VFX and animation, it is actually only the latest in a number of strategic business moves aimed at moving the company into the film development and production business. <\/span><\/p>\n<p><span style=\"color: #000000\">In April of 2017, Animal Logic formed a joint venture with Brian Glazer and Ron Howard\u2019s production company Imagine Entertainment (Kroll, 2017).\u00a0 The aim of the partnership is to \u201cdevelop, produce, and finance six feature-length animation and hybrid animation projects over the next five years\u201d (Kroll, 2017). \u00a0They have multiple <a href=\"https:\/\/variety.com\/2018\/film\/news\/imagine-entertainment-carlos-stevens-zero-1202787427\/\" target=\"_blank\" rel=\"noopener\">films<\/a> on their slate, including the upcoming <a href=\"https:\/\/www.animallogic.com\/entertainment\/projects\/naruto\/\" target=\"_blank\" rel=\"noopener\"><em>Naruto<\/em> adaptation<\/a> and the animated <a href=\"https:\/\/www.animallogic.com\/entertainment\/projects\/astro-boy\/\" target=\"_blank\" rel=\"noopener\">remake of <em>Astroboy<\/em><\/a>\u00a0(Kroll, 2018; &#8220;Naruto,&#8221; 2018; &#8220;Astro,&#8221; 2018). <\/span><\/p>\n<p><span style=\"color: #000000\">This bold move into the production and pre-production space began in 2006, when Animal Logic <a href=\"https:\/\/www.animallogic.com\/entertainment\/about\/\" target=\"_blank\" rel=\"noopener\">launched Animal Logic Entertainment<\/a> (ALE), and since then has grown from a Sydney-based operation into global brand that has partnered with all of the major Hollywood studios (&#8220;AL Entertainment,&#8221; 2018).<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000\"><iframe  id=\"_ytid_67640\"  width=\"1170\" height=\"658\"  data-origwidth=\"1170\" data-origheight=\"658\" src=\"https:\/\/www.youtube.com\/embed\/_fBR0hcq-AY?enablejsapi=1&autoplay=0&cc_load_policy=0&cc_lang_pref=&iv_load_policy=1&loop=0&modestbranding=0&rel=1&fs=1&playsinline=0&autohide=2&theme=dark&color=red&controls=1&\" class=\"__youtube_prefs__  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe>\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000\">One of their most notable successes has been the <a href=\"https:\/\/www.hollywoodreporter.com\/news\/peter-rabbit-2-works-sony-pictures-1108910\" target=\"_blank\" rel=\"noopener\">launch of the Peter Rabbit franchise<\/a>\u00a0(Kit, 2018).\u00a0The original, starring James Corden and Domhnall Gleeson and released in February of 2018, grossed $325 million worldwide, and a sequel was announced in May 2018 for a February 2020 release date (Kit, 2018).\u00a0 As optimistic as the future of Animal Logic looks, their success is indeed the exception to the rule in the tough, competitive VFX industry.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>The VFX Industry &#8211; Narrow Margins and Heavy Competition<\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000\">In an industry survey done by First Research in 2016, the researchers found that while the VFX business as a whole is forecast to grow from $90 billion in 2014 to about $110 billion in 2018, the industry landscape as a whole is becoming more and competitive (&#8220;Special Effects,&#8221; 2018, p. 2).\u00a0 There are a number of reasons for this trend.\u00a0 <\/span><\/p>\n<p><span style=\"color: #000000\">The primary issue has to do with the nature of the work itself, as well as the clients seeking that work.\u00a0 In general, the kind of work that could be requested by of a visual artists or VFX company can include motion graphics, compositing, modeling, rotoscoping, and color correction\/grading (&#8220;Special Effects,&#8221; 2018, p. 2).\u00a0 All of these jobs are incredibly tedious and time-consuming. \u00a0However, while advances in technology (i.e. faster computer processors, cheaper, more powerful graphics cards) have brought the prices for production down, it also lowered the cost of entry for VFX companies to break into the marketplace. \u00a0This leads to increased numbers of qualified workers for very limited number of jobs (S. Holmes, personal communication, September 16, 2018).\u00a0<\/span><\/p>\n<p><span style=\"color: #000000\">This one-sided growth led to the creation of the fixed-bid system in the VFX industry, whereby VFX vendors, such as Animal Logic or a smaller studio, would bid for jobs from clients (like Disney, Fox, or other studios or production companies), and these bids are based on number of shots worked on as opposed to time spent working on the shots (&#8220;Special Effects,&#8221; 2018, p. 2-6).<\/span><\/p>\n<p><span style=\"color: #000000\">For a more in-depth look at the economics of the VFX industry, check out the excerpt below from the documentary\u00a0<em>Life After Pie<\/em> [5:37-6:37]:<\/span><\/p>\n<p>&nbsp;<\/p>\n<iframe  id=\"_ytid_86365\"  width=\"1170\" height=\"658\"  data-origwidth=\"1170\" data-origheight=\"658\" src=\"https:\/\/www.youtube.com\/embed\/9lcB9u-9mVE?enablejsapi=1&autoplay=0&cc_load_policy=0&cc_lang_pref=&iv_load_policy=1&loop=0&modestbranding=0&rel=1&fs=1&playsinline=0&autohide=2&theme=dark&color=red&controls=1&\" class=\"__youtube_prefs__  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe>\n<p>&nbsp;<\/p>\n<h3>An Insider&#8217;s Perspective<\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000\">According to <a href=\"http:\/\/newhouse.syr.edu\/faculty-staff\/shaina-holmes\" target=\"_blank\" rel=\"noopener\">Shaina Holmes<\/a>, a VFX professor at Syracuse University\u2019s S.I. Newhouse School of Public Communications with over 200 film, TV, and commercial VFX credits to her name (&#8220;Shaina Holmes,&#8221; 2018), in order to stay competitive, a vendor will often undercut their bid to the narrowest margin just to stay competitive with outsourcing of jobs to other countries (S. Holmes, personal communication, September 16, 2018).\u00a0 She broke down the typical VFX revenue model by saying if vendor is paid by a client for creating 100 shots in 60 days, then any time after that 60 days is unpaid. However, if the post-production process goes overtime, which is a common occurrence when multiple creative voices get involved, then the vendor pays out of pocket to all of their employees and facilities until the work is done.\u00a0 The problem is the vendor had already cut the margins of that job down to barely being profitable, making those extra days of work extremely damaging to the vendor\u2019s overall bottom line.\u00a0 Prof. Holmes talks about how government subsidies and lower labor costs in countries like India, China, and even the Canada and Australia make it difficult for American vendors to stay competitive (S. Holmes, personal communication, September 16, 2018).\u00a0\u00a0 There are a number of areas of growth in the industry, however, and Animal Logic\u2019s success largely has to do with their ability to stay on the cutting edge.<\/span><\/p>\n<p><span style=\"color: #000000\">According to Prof. Holmes, commercials tend to be the bread and butter of a VFX vendor as the profit margins on those jobs tend to be higher.\u00a0 Additionally, with the rise of 3D movie viewership, more opportunities are arising in the 2D-to-3D conversion market (&#8220;Special Effects,&#8221; 2018, p. 6).\u00a0 Finally, the growth of the gaming industry and the virtual-reality (VR) industry has created new opportunities for VFX vendors to find work (&#8220;Special Effects,&#8221; 2018, p. 6). \u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>Animal Logic: Ahead of the Curve<\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000\">Animal Logic has been a leading force in these trends for a number of years.\u00a0 In July of 2015, <a href=\"http:\/\/www.cgw.com\/Press-Center\/News\/2015\/Animal-Logic-Creates-Innovative-3D-Concept-Reel-.aspx\" target=\"_blank\" rel=\"noopener\">Animal Logic partnered with the University of Technology Sydney<\/a> (UTS) to create a massive, state-of-the-art 360-degree immersive data visualization facility (&#8220;Animal Logic Creates,&#8221; 2015).<\/span><\/p>\n<p><span style=\"color: #000000\">\u00a0 <\/span><\/p>\n<iframe  id=\"_ytid_11748\"  width=\"1170\" height=\"658\"  data-origwidth=\"1170\" data-origheight=\"658\" src=\"https:\/\/www.youtube.com\/embed\/ShK8_b9Oorw?enablejsapi=1&autoplay=0&cc_load_policy=0&cc_lang_pref=&iv_load_policy=1&loop=0&modestbranding=0&rel=1&fs=1&playsinline=0&autohide=2&theme=dark&color=red&controls=1&\" class=\"__youtube_prefs__  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000\">In 2010, Animal Logic was <a href=\"http:\/\/www.cgw.com\/PressCenter\/News\/2010\/Animal-Logic-Wins-VES-Award.aspx\" target=\"_blank\" rel=\"noopener\">honored by the Visual Effects Society<\/a> for its work on a Kaiser Permanente ad campaign (&#8220;Animal Logic Wins,&#8221; 2010).\u00a0 Now with the introduction of Truant Pictures, Animal Logic is entering taking a much more aggressive step forward in the business of creating and distributing its own original intellectual property.\u00a0 If its track record has anything to say for its future, it\u2019s possible that everything will remain awesome for this VFX giant.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000\">Bibliography<\/span><\/p>\n<p><span style=\"color: #000000\">Animal Logic. (2018). About. Retrieved September 17, 2018, from\u00a0https:\/\/www.animallogic.com\/animal-logic\/culture\/<\/span><\/p>\n<p><span style=\"color: #000000\">Animal Logic. (2018). AL Entertainment. Retrieved September 17, 2018, from\u00a0https:\/\/www.animallogic.com\/entertainment\/about\/<\/span><\/p>\n<p><span style=\"color: #000000\">Animal Logic. (2018). ALE Our People Archive. Retrieved September 17, 2018, from https:\/\/www.animallogic.com\/entertainment\/our-people\/<\/span><\/p>\n<p><span style=\"color: #000000\">Animal Logic. (2018). ALE Projects Archive. Retrieved September 17, 2018, from\u00a0https:\/\/www.animallogic.com\/entertainment\/projects\/<\/span><\/p>\n<p><span style=\"color: #000000\">Animal Logic. (2016). <i>Animal Logic Showreel<\/i>. <i>YouTube<\/i>, Youtube, 14 Nov. 2016, youtu.be\/B3I7oc61kTI.<\/span><\/p>\n<p><span style=\"color: #000000\">Animal Logic. (2015).\u00a0<i>Animal Logic Creates Innovative 3D Concept Reel for 360-Degree Data Arena<\/i>. <i>YouTube<\/i>, YouTube, 24 Nov. 2015, www.youtube.com\/watch?v=ShK8_b9Oorw.<\/span><\/p>\n<p><span style=\"color: #000000\">Animal Logic. (2018). Astro. Retrieved September 17, 2018, from\u00a0https:\/\/www.animallogic.com\/entertainment\/projects\/astro-boy\/<\/span><\/p>\n<p><span style=\"color: #000000\">Animal Logic. (2018). Avengers: Age of Ultron. Retrieved September 17, 2018, from https:\/\/www.animallogic.com\/portfolio\/projects\/avengersageofultron\/<\/span><\/p>\n<p><span style=\"color: #000000\">Animal Logic. (2018). Fortunately, the Milk. Retrieved September 17, 2018, from\u00a0https:\/\/www.animallogic.com\/entertainment\/projects\/fortunately-the-milk\/<\/span><\/p>\n<p><span style=\"color: #000000\">Animal Logic. (2018). Guardians of the Galaxy Vol. 2. Retrieved September 17, 2018, from\u00a0https:\/\/www.animallogic.com\/portfolio\/projects\/ggv2\/<\/span><\/p>\n<p><span style=\"color: #000000\">Animal Logic. (2018). Naruto. Retrieved September 17, 2018, from\u00a0https:\/\/www.animallogic.com\/entertainment\/projects\/naruto\/<\/span><\/p>\n<p><span style=\"color: #000000\">Animal Logic. (2018). Our People Archive. Retrieved September 17, 2018, from\u00a0https:\/\/www.animallogic.com\/animal-logic\/our-people\/<\/span><\/p>\n<p><span style=\"color: #000000\">Animal Logic. (2018, August 17). Truant Pictures Launches. Retrieved September 29, 2018, from\u00a0https:\/\/www.animallogic.com\/animal-logic\/news\/truant-pictures-launches\/<\/span><\/p>\n<p><span style=\"color: #000000\">Computer Graphics World. (2010, March 05). Animal Logic Wins VES Award. <em>Computer\u00a0<\/em><em>Graphics World. <\/em>Retrieved September 17, 2018, from http:\/\/www.cgw.com\/PressCenter\/News\/2010\/Animal-Logic-Wins-VES-Award.aspx<\/span><\/p>\n<p><span style=\"color: #000000\">Computer Graphics World. (2015, July 16). Animal Logic Creates Innovative 3D Concept Reel\u00a0for 360-degree Arena. <em>Computer Graphics World.\u00a0<\/em>Retrieved September 17, 2018, from\u00a0http:\/\/www.cgw.com\/Press-Center\/News\/2015\/Animal-Logic-Creates-Innovative-3D-Concept-Reel-.aspx<\/span><\/p>\n<p><span style=\"color: #000000\">First Research (2016). Special Effects &amp; Other Video Post-Production Services \u2013 Quarterly\u00a0Update 3\/7\/2016.<em>First Research: Industry Profile<\/em>, 1-11.<\/span><\/p>\n<p><span style=\"color: #000000\">Gluck, Will, director (2017). <i>Peter Rabbit<\/i>. <i>PETER RABBIT \u2013 Official UK Trailer<\/i>, YouTube, 7 Nov. 2017, www.youtube.com\/watch?reload=9&amp;v=32via095BPk#action=share.<\/span><\/p>\n<p><span style=\"color: #000000\">Groves, D. (2018, August 14). Animal Logic launches genre production label with global remit.\u00a0<em>Inside Film Magazine. <\/em>Retrieved September 17, 2018, from https:\/\/www.if.com.au\/animal-logic-launches-genre-production-label-with-global-remit\/<\/span><\/p>\n<p><span style=\"color: #000000\">Hipes, P. (2018, August 13). Animal Logic Eyes Live-Action Films With New Company.\u00a0<em>Deadline. <\/em>Retrieved September 17, 2018, from\u00a0https:\/\/deadline.com\/2018\/08\/animal-logic-truant-films-production-company-launch-australia-1202444991\/<\/span><\/p>\n<p><span style=\"color: #000000\">Holmes, S. (2018, September 16). On the VFX Industry: An Interview with Professor Shaina\u00a0Holmes [Personal interview].<\/span><\/p>\n<p><span style=\"color: #000000\">Kit, B. (2018, May 04). &#8216;Peter Rabbit 2&#8217; in the Works From Sony Pictures. <em>The Hollywood\u00a0<\/em><em>Reporter<\/em>. Retrieved September 17, 2018, from https:\/\/www.hollywoodreporter.com\/news\/peter-rabbit-2-works-sony-pictures-1108910<\/span><\/p>\n<p><span style=\"color: #000000\">Kroll, J. (2017, April 03). Imagine Entertainment and Animal Logic Form Joint Venture to\u00a0Produce Animated Films. <em>Variety<\/em>. Retrieved September 17, 2018, from\u00a0https:\/\/variety.com\/2017\/film\/news\/imagine-entertainment-animal-logic-joint-venture-1202021582\/<\/span><\/p>\n<p><span style=\"color: #000000\">Kroll, J. (2018, April 25). Carlos Stevens&#8217; Spec &#8216;Zero&#8217; Optioned By Imagine Entertainment and\u00a0Animal Logic (EXCLUSIVE). <em>Variety<\/em>. Retrieved September 17, 2018, from\u00a0https:\/\/variety.com\/2018\/film\/news\/imagine-entertainment-carlos-stevens-zero-1202787427\/<\/span><\/p>\n<p><span style=\"color: #000000\">Screen Australia. (2018).\u00a0<i>Making Peter Rabbit: Animal Logic<\/i>. <i>YouTube<\/i>, YouTube, 9 Apr. 2018, www.youtube.com\/watch?time_continue=21&amp;v=_fBR0hcq-AY.<\/span><\/p>\n<p><span style=\"color: #000000\">Storm, Christina Lee. (2015).\u00a0<i>Life After Pie<\/i>. Hollywood Ending Movie, 2015.<\/span><\/p>\n<p><span style=\"color: #000000\">Syracuse University. (2018). Shaina Holmes. <em>Newhouse School &#8211; Syracuse University<\/em>. Retrieved September 17, 2018, from http:\/\/newhouse.syr.edu\/faculty-staff\/shaina-holmes<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Company (A look at some of the company&#8217;s work.) &nbsp; In August of 2018, Australian visual effects (VFX) giant Animal Logic, a VFX studio that has done major work on The LEGO Movie, Guardians of the Galaxy Vol. 2, Avengers: Age of Ultron, and other major Hollywood blockbusters (&#8220;ALE Projects&#8221;, 2018; &#8220;Guardians,&#8221; 2018; &#8220;Avengers,&#8221; 2018), announced the launch of Truant Pictures, a subsidiary production company focused on live-action genre [&hellip;]<\/p>\n","protected":false},"author":88,"featured_media":1565,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[],"_links":{"self":[{"href":"https:\/\/uoesterl.expressions.syr.edu\/index.php?rest_route=\/wp\/v2\/posts\/1534"}],"collection":[{"href":"https:\/\/uoesterl.expressions.syr.edu\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uoesterl.expressions.syr.edu\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uoesterl.expressions.syr.edu\/index.php?rest_route=\/wp\/v2\/users\/88"}],"replies":[{"embeddable":true,"href":"https:\/\/uoesterl.expressions.syr.edu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1534"}],"version-history":[{"count":40,"href":"https:\/\/uoesterl.expressions.syr.edu\/index.php?rest_route=\/wp\/v2\/posts\/1534\/revisions"}],"predecessor-version":[{"id":1585,"href":"https:\/\/uoesterl.expressions.syr.edu\/index.php?rest_route=\/wp\/v2\/posts\/1534\/revisions\/1585"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uoesterl.expressions.syr.edu\/index.php?rest_route=\/wp\/v2\/media\/1565"}],"wp:attachment":[{"href":"https:\/\/uoesterl.expressions.syr.edu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uoesterl.expressions.syr.edu\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uoesterl.expressions.syr.edu\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}