SiriusXM recently celebrated its 10th birthday, continuing to thrive as a mega giant within the audio entertainment industry. In 2017, the satellite radio company reported $5.4 billion in revenues, touting 32.7 million subscribers to their 200-channel lineup of content (“Full Year 2017,” 2018). SiriusXM started out as Sirius Satellite Radio, co-founded by David Margolese and Robert Briskman in 1992 (Dillon, 2000). The entrepreneurs were first to take advantage of the […]