Machinima, as a form of entertainment, describes the animated, narrative videos developed with the use of computer game technology that originally came about in the 1990s (Lowood, 2017). A few years later, in 2000, Hugh Hancock founded Machinima, Inc., which became a pioneer in a new, young form of entertainment (“Company Overview,” 2018). When he started the business, he coined the term that would not only become his company’s […]