CBS Broadcasting: Making Money with a Big Bang

Posted on Posted in Broadcast Television

Columbia Broadcasting System (CBS) was founded in 1929 as a radio broadcasting company, to later become one of the three largest television networks (Erickson). At first, when they were entering the age of television, there were fewer homes using television (HUTs), making the market easier to measure. It was considered to be a luxury, which is why in this era, CBS was called the “Tiffany Network,” after the luxury brand Tiffany […]