Intro With 93% of Americans listening weekly, radio is the number 1 medium in terms of reach (Cunningham, 2015). Entercom Communications, is one of the country’s two largest radio broadcasters, covering close to 90% of people 12+ in the top 50 markets (Entercom, 2018). In 1968, radio was established by then, Joseph M. Field founded Entercom in Pennsylvania. In the beginning, Entercom developed slowly due to its financial constraints and ownership limits set by […]